Logo & packaging design for a luxury brand of oils
Bija Essence is a new line of therapeutic, all-natural essential oil blends that combine the powers of human touch, aromatherapy, and Ayurvedic science.
Logo & brand identity design. Digital & print design. Advertising & marketing. Social media marketing. Sales brochure. Shopify website.
Ultrabold.co.uk / Branding and Design Services
The 4 pillars of the brand, reflected as a specific time of day: Rise, Revive, Rejoice and Rest.
Bija Essence is devoted to helping you connect and care for your personal wellbeing as well as for your loved ones by bringing back the tradition of touch. The mark represents the intersection of the 4 products offered, each for a specific time of day: Rise, Revive, Rejoice and Rest. It also mimics the droplet of the oil, in pure gold and black.
The gold colour expresses luxury, wealth and prosperity but also passion and wisdom.
Ultrabold.co.uk / Branding and Design Services
Ultrabold.co.uk / Branding and Design Services
All elements of the visual identity were considered as a cohesive branding experience.
Ultrabold.co.uk / Branding and Design Services
The colour palette is a combination of earthy tones, representing the 4 main body oils.
Ultrabold.co.uk / Branding and Design Services
The main packaging element is a cardboard tube. The icon is used to represent a luscious golden drop of oil.
Ultrabold.co.uk / Branding and Design Services
The mark is complemented by and elegant logotype and muted colour palette, all highlighted by the use of gold foil in the packaging and printed collateral.
Additional promotional images were prepared for social media marketing.
Ultrabold.co.uk / Branding and Design Services
The cardboard tube houses an amber drop bottle with golden neck. The information is kept clear and concise.
Ultrabold.co.uk / Branding and Design Services
Ultrabold.co.uk / Branding and Design Services

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