Brand strategy & visual identity for a leading executive search firm
Leadership Capital Group is a premier global executive search firm working at the CEO and Board through VP levels. Retained executive search for information intense businesses is our core focus.
Logo & brand identity design. Digital & print design. Advertising & marketing. Social media marketing. Presentation deck. Website design.
The symbol can be used to visually represent movement and flow, indicate a direction or sequence, or illustrate a path of movement through complex systems.
The identity also introduces a more refined colour palette. Teal signifies growth and the entrepreneurial spirit, and setting the company apart from the standard blue within the category. The new LCG teal combines well with a contemporary steel grey, and lighter tones for backgrounds.