Strategy and visual identity for Midland Court, a 22-unit development in Leicester, UK that modernises the concept of a student accommodation.
Scope of work:
Logo & brand identity design. Digital & print design. Advertising & marketing. Social media marketing. Sales brochure. Signage.

Combining print, packaging, signage, social media, and digital advertising, Ultrabold developed a carefully considered marketing plan designed to inspire and engage a small but targeted group of consumers, ready to downsize into their first pre-construction home. 
The primary logotype for Midland Court uses a classic and polished decorative font. The mark is a modern yet iconic crown. Using both logos over various collateral allowed us to evoke a sense of quality over a range of touchpoints. Pairing this identity with a rich forest green and understated brass for the palette imbued the brand with a vivid, rich, and classic feeling of luxury. 

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