Packaging and visual brand for an irreverent product.​​​​​​​
Logo & brand identity design. Digital & print design. Advertising & marketing. Social media marketing. Packaging design. Website design.
Private Packs are hot or cold therapy personal pads applied directly to your vulva. This ancient method helps in reducing pain and swelling, improving circulation, and providing immediate relief. No more cancelled plans!
The fig leaf icon is the starting point to  subject that still makes some people uncomfortable. The visual identity revolves around the expansion of the mark and the use of a geometric logotype to convey the pros of both products. The logotype conveys a sense of luxury and playfulness.
The main branding elements are mostly in black and white to accentuate the discreetness of the product. Additional elements were created for the packaging and instructional manuals and videos.

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