The logo combines the letter “S” with the double helix of a strand
of DNA, with the elements twisting between the two stems. The new colour palette mirrors a spectrum of moods and warmth, capturing the diverse range of agents and tasks, from inspiration and energy, to clarity and empowerment. The tone of voice combines intelligent pragmatism with empathy. And the supporting elements, from type and colour right through to UI design, imbue the brand with an unassuming humanity.

“The professionalism and expertise demonstrated by the team were unparalleled, and we couldn’t be more pleased with the results. We’ve been able to achieve new levels of innovation and success in our industry.”